How much do advertisers "pay per click" on average?

Posted on

Apr,30

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3:04 am

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If you have a website that’s displaying a few banners, what is the average amount these advertisers are going to pay you "per click" or "per page view"? Do any of you know a good resource with some statistics on this? I need some reliable info for a biz plan.

The current figure is 32 cents, three years ago it was 29 cents.

4 Responses to “How much do advertisers "pay per click" on average?”

  1. You can be paid in the range of 10 – 35 cents per click, depending on what type of PPC advertising you are running.
    The average rate for quality sites running:
    – non-targeted ads would be around 15 cents per click
    – targeted PPC ads usually pay around 20 cents per click through.
    References :
    http://www.ipowerweb.com/profit/advertising/getting_started/3098.htm

  2. The current figure is 32 cents, three years ago it was 29 cents.
    References :

  3. The question you are asking is akin to "how much is traffic on my site worth".

    To get an acurate picture of this, find what your major keywords or themes will be.

    The go to the overture max bid tool and enter your terms there.

    Add all the max bids together and divide by the number of bids. Divide that number by 2 and you will have the value of one click from your site.

    Herbert
    http://dayjobkillers.blogspot.com
    References :

  4. it depends on the keywords what are keywords use by you that are leading your site high or not if your site rank is high so pay per click is high and if your rank is not high so average PPC is low …..so it depends on rank ….

    http://www.searchenginerankings.com.au
    References :
    http://www.searchenginerankings.com.au

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